Marjane
Overview
Marjane is the leading retailer in Morocco, with a network of over 80 stores.
Within the e-commerce development team, our goal was to seamlessly blend the website and app, ensuring a cohesive user experience. Collaborating closely with a Lead UX, we embarked on refining the site and app architecture, striving to deliver a unified and efficient shopping journey across both platforms.
My contribution
UI prototyping
The team
1x Lead UX/UI designer 1x Product Owner 2x front engineer 1x back engineer
Year
2022
Process
Challenges:
- Analysis of existing features to understand user needs and enhance the experience.
- Unifying the application and the website.
- Making the interface more accessible.
Intervention Methodology:
- Project kickoff meeting.
- Design and prioritization of features.
- Sprint planning and structuring.
- Creation of a design system.
- Development of final mockups.
- Prototype development.
