Software Club
Moodle had been a practical starting point for Software Club: it gave the team a way to share reports and organise its research for clients. Over time, its structure became a limitation. The company needed a product designed around how clients discover and use its research, rather than adapting those needs to a learning platform.
At Wolfox, I joined another product designer for a two-week sprint, working directly with the CEO. Our task was to clarify the product’s priorities through workshops and translate them into a new interface, journey by journey.
My contribution
Product discovery · Workshops · UX/UI design · Prototyping
The team
2 product designers · Software Club CEO
Year
2023
Workshops with the CEO
We began by discussing what had worked with Moodle, where it fell short and what Software Club wanted the next platform to achieve. The workshops helped us connect the needs of investment teams with the company’s business priorities and agree on what to tackle first.
Defining the product structure
We organised the first version around the research library, events and a homepage bringing the content together. This gave us a clear scope for the sprint while leaving room for the product to develop beyond the initial interface.
Designing each journey
We then worked through the experience step by step: finding relevant research, assessing a report before opening it, navigating longer documents or videos, and discovering events. I designed the screens and interactions for these journeys, using the discussions with the CEO to refine the choices as we progressed.
Making research easier to use
I worked on how reports appeared in lists and detail views, with topics, formats, key points and update information visible before opening a document. For longer content, I explored navigation that let clients go directly to a relevant section. The homepage brought recent research and events into one place.
Outcome
After two weeks, we had defined the direction for Software Club’s new platform and produced interface designs and prototypes for its main journeys. The sprint gave the team a clearer product structure and a concrete basis for the next stage of development.
Software Club later became Dedale. The separate Dedale case study covers the subsequent work on the brand and public website.