Roole Premium
Roole Premium brings driving analysis and services for car owners into one app. I worked with the product team on onboarding, claims, partner offers and, in particular, the driving-tracking experience.
Interviews with members revealed a problem with the driving score. People could see their results, but often struggled to understand what influenced them or how the recommendations related to their driving. We decided to focus on explaining the score and making the advice more useful, rather than simply refreshing the dashboard.
My contribution
Product design · User research · Prototyping · Design system
The team
Product managers · iOS and Android engineers · Tech lead · Product leadership
Year
2023
Understanding how members used the score
I interviewed members and reviewed other driving apps to understand how people interpreted their results. Two issues kept coming up: it wasn't clear what affected the score, and the recommendations didn't always feel connected to a member's own driving. Those findings shaped the redesign.
Redesigning the driving experience
We explored different ways to present the score, including comparisons between drivers. We chose to focus on each member's progress instead, making changes over time easier to see and putting the advice in the context of their driving habits.
Onboarding and claims
I also redesigned the onboarding steps for Bluetooth and location permissions, with clearer explanations of why the app needed access. For claim reporting, I worked on the order of the steps and the wording, so members could understand what to do without having to work through unnecessary complexity.
Testing and working with the team
I tested prototypes with active members and adjusted the screens and copy based on their feedback. I worked with product managers and iOS and Android engineers throughout the process, and documented reusable components and patterns for the team.
Outcome
The redesigned driving screens put more emphasis on personal progress, with clearer explanations around the score and advice linked to driving habits. I also redesigned permission onboarding and contributed to the claim-reporting journey.
These designs became part of Roole Premium's ongoing mobile product work, with reusable components and patterns documented for the wider team.