Dedale website
Dedale produces technology research and advisory content for investors. With the move from Software Club to Dedale, the team needed a website that reflected its new identity and made its work easier to explore.
I worked alongside another designer on the page structure and visual system, then developed the site in Webflow. A big part of the project was giving the team a straightforward way to publish and update research, case studies and profiles after launch.
My contribution
UI design · Design system · Webflow development · CMS architecture
The team
2 designers
Year
2025
Organising the content
We reviewed how the website presented Dedale’s research, advisory services and team. I helped structure the pages so visitors could understand the offer and find relevant reports or case studies without having to work through large amounts of information.
Designing the interface
I worked on the typography, layouts and reusable UI patterns. Research-heavy pages needed room for detail, but also clear headings and entry points so visitors could scan the content before reading further.
Taking the designs into Webflow
I built the UI kit and page templates in Figma with responsive layouts and content variations in mind. I then developed the pages and components in Webflow, adapting the designs to how they would actually work across screen sizes.
Setting up the CMS
I created CMS structures for reports, case studies and team profiles, including links between related content and optional fields for different page types. I also prepared a guide and showed the team how to update the site themselves.
Preparing the launch
Before launch, I checked the site across browsers and screen sizes, reviewed performance and accessibility, and set up redirects from the former Software Club domain.
Outcome
The new Dedale website launched at dedale.com. I delivered the Webflow build, reusable page components and a CMS for managing reports, case studies and team profiles.
With the content structure, guide and training in place, the team could continue updating the website without needing a developer for routine changes.