Association Parme
Association Parme already accepted housing applications online. But finding a residence, comparing options and filling in the form still felt like separate tasks. The form had to be completed in one sitting, supporting documents were sent separately and the team handled applications manually.
The goal was to bring the steps leading up to an application into one clearer digital journey, including for people less comfortable with online forms. I designed and developed the site in Webflow, working with the tools the association already used.
My contribution
Product design · UX/UI · Webflow development
The team
Solo
Year
2025
Making the housing options easier to understand
Before applying, people need to work out which residences suit their needs. I organised the information around practical criteria: location, availability, accommodation type, floor area and price. Filters, a map and residence pages offer different ways to explore the options without having to learn a complicated interface.
Connecting search with the application
I designed a shortlist of up to two residences that applicants can review and change before opening the form. Their choices are then carried into the application, so they don't have to enter them again. This gives the separate steps a clearer connection.
Keeping the process straightforward
I didn't want a one-off application to require registration. The shortlist is stored in the browser while people browse, so they can compare residences and return to their choices without an account or password.
Working within technical constraints
The site had to be manageable in Webflow and work with the existing application form. I structured residence information and availability in the CMS, then wrote custom code for the map, shortlist and transfer of choices into the form. This allowed me to improve the applicant journey without rebuilding the association's back-office process.
Outcome
The site now connects housing search, comparison and the start of an application in a more continuous digital journey. Applicants can explore 51 residences, filter the options, select up to two and carry those choices into the form without creating an account.
I focused on making each step understandable, including for people less familiar with online processes. The solution also fits the existing setup: the association can manage residences in Webflow, while the application form and administrative processing remain separate.